Because protecting alone is no longer enough.
Our reforestation project.
The 1+1 principle.
With every product sold we plant a tree. So simple, so effective. We work together with the renowned reforestation network Eden Projects: every month we donate a percentage of our sales and receive a detailed report on where the trees were planted and how they help people and nature.
Where is the planting?
In addition to smaller projects in Nepal and Haiti, the majority of our support goes to the reforestation of mangroves in Madagascar. A mangrove binds an average of 300kg of CO2 - this corresponds to the emissions of a car journey from Stockholm to Rome! They also act as an important coastal protection system: they prevent land from being eroded and washed into the ocean. This way more fertile land is preserved and the extent of natural disasters such as tsunamis can be reduced. The mangroves also help to protect the 200,000 animal and plant species that are found nowhere else in the world. Many of them are threatened with extinction.